To make my promo video, I used Premiere. I set up a new project and then imported all my videos into the program, which then appeared on the left hand side of the screen. I doubled clicked on the videos so that they came up in the first editing window, where I then watched the video and placed markers at points of the video that I wanted, and then dragged them onto the timeline.
For the first part of the video, I mainly wanted just the audio from the video. So I adjusted the level of opacity of the video so that it didn't appear on the screen but I could still hear the music.
I made sure to edit all the videos to the beat of the music. I mostly used just the audio from the music video of the song 'Spellbound', for the first part of the video, and turned all the other audio from the other clips off. Some clips were slightly too long and didn't go with the song, so I adjusted the length of them by simply dragging them back and fourth to adjust the length.
About half way through the video, I decided to fade out the music track and have some audio of a couple of the band members talking, to give the audience an insight to other aspects of the DVD they can expect to see. Whilst the members were talking, I overlapped another video, changing the opacity so that it began to fade in once the members had stopped speaking, but keeping the music present and gradually getting louder throughout the interview footage. It then cut into a live video of one of their classic songs 'Swamped', which featured the singer, Cristina, talking to the crowd at the beginning. As soon as she's about to sing, I cut to the official music video for the song and used the audio form the music video too, to try and build suspense and make the viewer want to buy the DVD.
At this point, I then decided to show all the bands music videos, as the DVD is going to have the band's entire music video collection. I took each of their music videos and edited them in the editing window. I again used markers for this as I didn't want to drag the entire music video onto the timeline as it was unnecessary. I wanted to try and keep all the music video footage on a single track.
Once I had got all the clips from each of the music videos and placed them on the timeline next to each other, I watched them back with the 'Swamped' music track, making sure all other audio was turned off. Some of the clips went on for a bit too long, so I simply dragged them until they were the right length and matched to the beat of the audio track. Also, I cut some of the clips up, using the cutting tool, as I didn't always want the clips to run exactly the way they did in the music videos, so I cut some shots out as I was on a time limit.
I also made some title screens throughout the video to introduce the video and show what the DVD consists of.
The first title screen is of the band's logo. In Photoshop, I made a new file and copied and pasted the Lacuna Coil logo from the DVD document. I then saved the new file and imported it into Premiere. Once it had loaded into the program, I dragged the file onto the timeline. The logo was far too big at first, to the extent that you couldn't see much of it at all on the screen. So I shrunk it down my clicking on the corner of the text and dragging it inwards until it was the right size. I then moved it about so that it was in the middle of the screen. I adjusted it's opacity too, my setting different points on the clip, so that it would fade in and fade out.
I created all the other title screens myself, without the use of Photoshop. They were simple title screens, such as 'Behind the Scenes Footage', 'Music Videos' etc, just to show different aspects of the DVD. I created a new title screen by going to the 'Title' menu at the top of the program and selecting 'New Title Screen', 'Default Still'. It then displayed a new window like the one above. I clicked on the Text Box icon and then drew a box for me to type the text I wanted.
Once I had typed the text, I then changed the font to "Perpetua', which was the same as the font I had used for the DVD and CD artwork. I also made sure that it was in Bold and was in the centre of the screen. I decided to keep all the text in capitals as the logo was in capitals only, and I thought the text generally worked better and looked more professional. I chose to keep all the text in each title screen white as well to keep with the colour schemes I had already used for the DVD and CD artwork. For the DVD I had kept the text white against a black/grey background. Therefore, I kept the backgrounds black too to get an effective contrast between the white text and the black background.
For some title screens the text was in the complete centre of the screen, but for others it was sometimes slightly to the top. I changed the placement for some of the title screens because I made them fade in and out too, and depending on the videos before them it worked better having them at the top so you could see more of the footage before the fade in.
Additionally, at the beginning of the video I decided to have the 'Shallow Life: The Tour' text on the same screen as the live video instead of on it's own black background like the other title screens. I did this because I wanted the name of the DVD, to come up on the screen as soon as the music started to come in properly. However, I also wanted to show the live footage at the same time, because it wouldn't work to just have a title screen once the music starts to kick in, I felt it needed more action. So I created the title screen anyway, then changed the opacity of the background and had it so the text displayed on beat, at the top of the screen so you could still see the band fully as well.
Furthermore, I created several title screens towards the end of the promo vid when I decided to show all of the bands music videos. I created a title screen each time a new video was shown, displaying the title of the video. For these ones I did not make the text bold because I didn't want them to be as abrupt and take too much attention away from the video. I moved them around a bit too, so they were displayed in the corners rather then directly in the centre. I did this because I wanted them to be more subtle and to make sure that the main focus of the screen was on the music video and not the text. I tried to put the text in the darkest point available on the screen because I had used white text, which obviously working better against a most contrasting darker colour.